On-line advertising and marketing, also called Net advertising and marketing, uses the Net to provide advertising marketing messages to customers. It includes email marketing, online search engine advertising and marketing, social media advertising, many types of screen marketing (including internet banner advertising and marketing), and also mobile advertising. Like other advertising and marketing media, on-line marketing often includes both an author, that incorporates advertising campaigns into its online content, and also a marketer, which supplies the advertisements to be shown on the author's content. Other possible participants include advertising companies which aid generate and place the advertisement duplicate, an advertisement web server that technically delivers the ad and also tracks stats, and advertising and marketing members who do independent marketing work for the advertiser.
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