Online advertising, also called Web-based advertising and marketing, makes use of the Internet to deliver advertising marketing messages to customers. It includes e-mail marketing, online search engine advertising and marketing, social media advertising and marketing, many kinds of screen advertising and marketing (including web banner marketing), and also mobile advertising and marketing. Like other advertising and marketing media, on the internet marketing frequently includes both an author, which integrates promotions into its on the internet content, and also an advertiser, that provides the ads to be displayed on the author's material. Other potential participants include advertising companies who assist generate as well as position the advertisement copy, an ad server which technologically supplies the ad and also tracks statistics, as well as advertising and marketing associates who do independent promotional help the advertiser.
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