On-line advertising and marketing, additionally called Net marketing, uses the Web to deliver advertising advertising and marketing messages to customers. It consists of e-mail marketing, search engine marketing, social media sites marketing, many sorts of screen advertising (including internet banner marketing), as well as mobile marketing. Like other marketing media, on the internet marketing frequently involves both a publisher, which incorporates ads into its on-line material, and a marketer, which supplies the advertising campaigns to be displayed on the author's content. Other possible participants include advertising and marketing firms who assist create as well as position the ad copy, an ad server that technically provides the ad and tracks survey, and also advertising and marketing members who do independent marketing help the marketer.
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