Online marketing, additionally called Net advertising, uses the Internet to deliver promotional marketing messages to customers. It includes email advertising and marketing, online search engine marketing, social networks advertising and marketing, numerous kinds of screen advertising (consisting of web banner advertising), and also mobile advertising. Like various other advertising media, online advertising and marketing often entails both an author, that integrates advertising campaigns right into its on-line content, and a marketer, who offers the promotions to be displayed on the publisher's content. Other possible individuals include advertising companies who help generate and also position the ad duplicate, an advertisement web server that technically provides the advertisement and also tracks statistics, and also marketing associates who do independent advertising help the marketer.
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