Online advertising and marketing, additionally called Web advertising, uses the Web to render promotional advertising messages to customers. It includes email marketing, search engine advertising and marketing, social networks advertising and marketing, lots of types of display advertising (including web banner marketing), and also mobile marketing. Like other advertising media, online marketing often involves both a publisher, which integrates promotions into its on-line material, as well as a marketer, who gives the advertisements to be displayed on the author's content. Other prospective individuals include advertising and marketing firms that help generate as well as put the advertisement duplicate, an ad web server who technically supplies the ad as well as tracks statistics, and advertising and marketing affiliates which do independent promotional work for the marketer.
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