On-line advertising and marketing, additionally called Net advertising, makes use of the Net to deliver advertising advertising messages to customers. It includes email advertising and marketing, online search engine advertising, social media advertising, several types of display screen advertising and marketing (consisting of internet banner marketing), and mobile marketing. Like other advertising and marketing media, on the internet advertising and marketing often includes both an author, who incorporates promotions into its on-line content, as well as a marketer, that gives the ads to be shown on the publisher's material. Various other potential individuals include advertising and marketing agencies that assist produce as well as position the ad copy, an advertisement web server which technologically supplies the advertisement as well as tracks statistics, and advertising members who do independent advertising help the advertiser.
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