Online advertising and marketing, also called Internet advertising and marketing, utilizes the Internet to provide promotional advertising and marketing messages to customers. It consists of email advertising and marketing, online search engine marketing, social media marketing, numerous kinds of display advertising (consisting of web banner advertising and marketing), as well as mobile marketing. Like other marketing media, on-line advertising and marketing often includes both a publisher, that integrates promotions right into its on-line content, and also an advertiser, which gives the advertisements to be shown on the author's content. Various other potential individuals consist of advertising companies which aid generate and place the advertisement copy, an ad server that technologically provides the advertisement as well as tracks statistics, and advertising and marketing members that do independent marketing help the marketer.
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