On-line advertising, additionally called Web marketing, uses the Internet to render promotional advertising and marketing messages to customers. It includes e-mail marketing, online search engine marketing, social networks advertising, many types of display marketing (consisting of internet banner marketing), and mobile marketing. Like other marketing media, online marketing often includes both a publisher, which integrates advertisements right into its on-line material, as well as an advertiser, which supplies the ads to be presented on the author's content. Other possible participants consist of advertising firms who aid generate as well as position the advertisement duplicate, an ad server that technically delivers the advertisement and also tracks statistics, and also advertising affiliates that do independent promotional help the advertiser.
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