Online advertising and marketing, also called Net advertising, uses the Internet to provide advertising advertising messages to customers. It consists of email advertising and marketing, search engine advertising, social networks marketing, lots of types of screen advertising and marketing (consisting of web banner advertising), as well as mobile marketing. Like various other marketing media, online advertising often entails both an author, who integrates advertising campaigns into its on the internet material, as well as an advertiser, who gives the ads to be shown on the publisher's material. Various other possible participants consist of marketing companies that aid generate and place the advertisement copy, an advertisement server who technologically provides the ad and tracks data, as well as marketing associates who do independent advertising work for the marketer.
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