On-line marketing, additionally called Internet advertising, utilizes the Web to deliver promotional advertising messages to customers. It consists of email advertising and marketing, online search engine advertising and marketing, social media advertising, many kinds of screen advertising (including internet banner advertising), and also mobile advertising. Like various other marketing media, online advertising and marketing often includes both an author, which incorporates advertising campaigns into its on-line content, and also a marketer, which gives the ads to be shown on the author's material. Other possible participants consist of advertising agencies that help produce and also place the ad duplicate, an advertisement web server who technologically provides the ad and tracks stats, as well as marketing affiliates that do independent marketing work for the marketer.
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