Online advertising and marketing, additionally called Web marketing, uses the Web to provide promotional advertising messages to consumers. It includes email advertising and marketing, search engine advertising and marketing, social networks advertising and marketing, many kinds of screen advertising (including internet banner marketing), as well as mobile marketing. Like other marketing media, online marketing often entails both a publisher, who integrates ads right into its on-line web content, and a marketer, who offers the advertising campaigns to be shown on the publisher's content. Other potential individuals include advertising firms which aid create and put the ad copy, an advertisement web server who highly supplies the ad and tracks stats, and advertising members who do independent promotional work for the marketer.
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