On-line advertising and marketing, additionally called Web advertising, utilizes the Net to provide promotional advertising and marketing messages to customers. It consists of e-mail advertising, search engine advertising, social networks advertising, numerous kinds of screen advertising and marketing (including internet banner marketing), as well as mobile marketing. Like other advertising media, on-line advertising regularly entails both an author, that incorporates advertisements into its on the internet material, and an advertiser, that gives the promotions to be presented on the publisher's content. Other possible individuals include marketing firms which help produce and also place the advertisement copy, an ad web server which technologically delivers the advertisement and also tracks statistics, and advertising and marketing associates who do independent marketing work for the marketer.
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