Online marketing, also called Net advertising and marketing, uses the Web to deliver advertising advertising and marketing messages to customers. It consists of email advertising and marketing, online search engine advertising and marketing, social media advertising and marketing, lots of types of screen marketing (consisting of web banner marketing), and mobile marketing. Like various other advertising media, online advertising often usings both a publisher, that integrates promotions into its on the internet content, as well as an advertiser, who gives the ads to be presented on the author's material. Various other prospective individuals include advertising and marketing companies which assist produce and place the advertisement copy, an ad server which highly delivers the ad and also tracks statistics, as well as advertising and marketing members that do independent promotional help the marketer.
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