On-line advertising and marketing, also called Web advertising and marketing, uses the Net to supply promotional advertising messages to customers. It consists of email advertising, search engine advertising and marketing, social media marketing, lots of kinds of display screen advertising and marketing (including web banner advertising), as well as mobile marketing. Like various other advertising media, online advertising and marketing frequently entails both an author, which incorporates advertisements right into its on the internet content, as well as an advertiser, who provides the ads to be shown on the publisher's material. Various other possible participants include marketing companies who aid produce and also position the advertisement duplicate, an advertisement web server that technically supplies the ad as well as tracks stats, as well as advertising and marketing affiliates which do independent promotional work for the advertiser.
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