On-line marketing, also called Web marketing, uses the Net to provide advertising marketing messages to customers. It includes e-mail advertising, search engine marketing, social media sites advertising, many sorts of display screen marketing (including internet banner advertising), and mobile advertising. Like other marketing media, online advertising and marketing often includes both a publisher, who incorporates advertisements right into its on the internet content, and an advertiser, who gives the advertising campaigns to be displayed on the publisher's material. Various other potential individuals include advertising and marketing firms that aid create as well as put the advertisement duplicate, an ad server who technologically delivers the ad and also tracks statistics, and also marketing affiliates who do independent marketing work for the marketer.
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