Online advertising, also called Internet advertising, uses the Net to provide promotional advertising and marketing messages to consumers. It consists of e-mail advertising and marketing, search engine advertising and marketing, social networks advertising and marketing, many kinds of display advertising and marketing (including web banner advertising and marketing), as well as mobile advertising and marketing. Like other advertising and marketing media, online advertising frequently includes both a publisher, that incorporates ads into its on the internet content, as well as a marketer, who supplies the promotions to be presented on the publisher's content. Various other prospective individuals consist of marketing agencies which help create as well as place the advertisement duplicate, an ad web server that technically supplies the ad and tracks statistics, and also marketing members who do independent advertising work for the marketer.
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