Online advertising and marketing, also called Web marketing, utilizes the Net to supply promotional advertising and marketing messages to consumers. It consists of e-mail marketing, online search engine advertising and marketing, social networks advertising, many kinds of show advertising (consisting of internet banner marketing), and mobile advertising and marketing. Like other advertising media, on-line advertising often entails both a publisher, that integrates promotions into its online content, and an advertiser, that provides the advertising campaigns to be presented on the author's material. Various other possibility participants include advertising and marketing firms who aid produce and put the ad copy, an advertisement web server who technologically delivers the advertisement and tracks statistics, and marketing affiliates which do independent advertising work for the advertiser.
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