Online advertising and marketing, additionally called Web marketing, uses the Web to provide advertising marketing messages to customers. It consists of email advertising and marketing, online search engine advertising, social media sites marketing, numerous sorts of screen marketing (consisting of internet banner advertising and marketing), and mobile advertising. Like various other advertising media, online advertising and marketing often includes both an author, that integrates advertisements into its on the internet material, and a marketer, that gives the advertisements to be shown on the author's material. Other capacity individuals consist of advertising and marketing companies who assist create and position the ad copy, an advertisement hosting server that technically delivers the ad and tracks statistics, and advertising and marketing affiliates who do independent marketing help the marketer.
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