Online advertising, likewise called Net advertising and marketing, makes use of the Internet to deliver advertising marketing messages to customers. It consists of e-mail marketing, search engine advertising and marketing, social media advertising, lots of sorts of screen advertising and marketing (consisting of internet banner advertising and marketing), and mobile advertising and marketing. Like all other advertising and marketing media, on-line marketing often entails both an author, who incorporates ads into its on-line material, and a marketer, that supplies the ads to be shown on the publisher's material. Any other potential individuals include advertising and marketing companies which aid produce and put the advertisement copy, an ad web server who highly delivers the advertisement and tracks stats, and marketing associates who do independent marketing work for the marketer.
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