Online advertising and marketing, also called Web marketing, makes use of the Web to deliver promotional marketing messages to customers. It consists of e-mail advertising and marketing, online search engine advertising and marketing, social media sites advertising and marketing, many kinds of screen marketing (consisting of web banner marketing), and mobile advertising and marketing. Like various other advertising media, on the internet advertising often includes both an author, which integrates ads into its on the internet content, and an advertiser, which supplies the ads to be presented on the publisher's content. Other possibility participants include advertising and marketing companies which assist produce and place the advertisement copy, an advertisement web server which highly provides the ad and tracks data, and marketing associates who do independent advertising help the marketer.
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