Online advertising and marketing, also called Web marketing, utilizes the Net to provide advertising marketing messages to customers. It includes e-mail marketing, search engine marketing, social networks marketing, lots of types of screen marketing (including internet banner marketing), and mobile marketing. Like all other advertising and marketing media, on-line advertising regularly includes both a publisher, who integrates promotions into its on-line material, and an advertiser, that provides the advertising campaigns to be displayed on the author's content. Other potential participants include advertising and marketing companies which help create and put the advertisement duplicate, an ad web server who technically provides the advertisement and tracks stats, and advertising and marketing members who do independent marketing employed in the advertiser.
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