Online marketing, also called Internet marketing, uses the Web to provide promotional advertising messages to consumers. It includes email advertising and marketing, search engine advertising, social media sites marketing, many types of display advertising (consisting of web banner marketing), and mobile advertising. Like other advertising media, on the internet marketing regularly involves both an author, which integrates promotions into its online material, and a marketer, that offers the ads to be shown on the author's content. Various other potential individuals consist of marketing firms which assist create and position the ad duplicate, an advertisement web server who technically delivers the ad and tracks statistics, and advertising associates which do independent marketing work for the marketer.
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