Online advertising and marketing, additionally called Web advertising, uses the Web to supply advertising advertising messages to consumers. It consists of e-mail marketing, online search engine advertising, social media advertising and marketing, lots of kinds of show advertising and marketing (including web banner advertising), and mobile advertising. Like other advertising media, online advertising often includes both an author, who incorporates advertising campaigns into its online content, and a marketer, who gives the advertisements to be shown on the publisher's content. Other potential individuals consist of marketing agencies which assist produce and place the advertisement duplicate, an advertisement hosting server who highly delivers the advertisement and tracks data, and marketing associates which do independent advertising help the marketer.
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