Online advertising and marketing, additionally called Internet marketing, makes use of the Internet to provide advertising advertising and marketing messages to customers. It consists of email advertising, online search engine advertising, social media sites marketing, several sorts of display advertising and marketing (including web banner advertising), and mobile marketing. Like second advertising media, on-line advertising often involves both an author, that integrates ads into its online content, and a marketer, which gives the promotions to be shown on the publisher's content. Other possibility individuals include advertising and marketing companies that assist generate and position the advertisement duplicate, an ad web server that technologically delivers the advertisement and tracks statistics, and marketing members that do independent advertising help the advertiser.
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