Online advertising and marketing, additionally called Web marketing, utilizes the Web to deliver advertising advertising and marketing messages to consumers. It includes email marketing, online search engine advertising, social networks advertising and marketing, numerous kinds of screen advertising and marketing (consisting of web banner advertising), and mobile marketing. Like other advertising and marketing media, on-line advertising often involves both an author, who incorporates ads into its on-line content, and a marketer, who provides the advertisements to be displayed on the author's content. Other potential individuals consist of marketing agencies that assist generate and position the advertisement copy, an advertisement web server who highly delivers the ad and tracks data, and marketing members who do independent promotional work for the marketer.
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