Online marketing, also called Web advertising and marketing, uses the Web to supply advertising advertising messages to visitors. It consists of e-mail marketing, search engine advertising, social networking sites marketing, numerous sorts of screen marketing (consisting of web banner advertising and marketing), and mobile advertising. Like various other advertising media, online advertising often entails both ears an author, that integrates advertisements into its on-line content, and an advertiser, that gives the promotions to be shown on the publisher's content. Various other possibility participants include advertising and marketing companies which empower generate and put the advertisement duplicate, an advertisement web server who technically supplies the advertisement and tracks stats, and advertising affiliates that do independent promotional work for the marketer.
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