Online marketing, also called Web advertising, makes use of the Internet to provide promotional advertising and marketing messages to customers. It includes e-mail advertising and marketing, online search engine advertising, social networking sites advertising and marketing, numerous sorts of display marketing (consisting of web banner advertising), and mobile advertising. Like other advertising media, digital marketing regularly involves both a publisher, which incorporates ads into its digital site, and a marketer, which gives the advertisements to be presented on the author's site. Various other potential individuals consist of advertising and marketing firms which empower generate and place the ad copy, an advertisement web server who technically delivers the ad and tracks stats, and advertising affiliates which do independent advertising work for the marketer.
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