Online marketing, also called Web advertising, uses the Net to provide advertising marketing messages to customers. It includes email advertising, search engine marketing, social networks marketing, many types of screen advertising and marketing (consisting of internet banner marketing), and mobile advertising and marketing. Like other advertising and marketing media, on-line advertising and marketing regularly includes both a publisher, who integrates promotions into its on the internet material, and an advertiser, who provides the advertisements to be displayed on the author's content. Various other capacity individuals consist of advertising and marketing firms that aid create and put the ad duplicate, an ad server that technologically supplies the ad and tracks data, and advertising affiliates that do independent marketing help the marketer.
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