Online marketing, also called Internet marketing, utilizes the Web to supply promotional advertising and marketing messages to consumers. It consists of e-mail advertising and marketing, online search engine marketing, social media sites advertising and marketing, several sorts of show advertising and marketing (including web banner advertising), and mobile advertising. Like other advertising media, on-line advertising frequently includes both an author, who incorporates ads into its on-line content, and an advertiser, who provides the promotions to be shown on the publisher's material. Other capacity participants consist of advertising agencies that aid generate and place the advertisement copy, an advertisement server which highly delivers the ad and tracks stats, and marketing affiliates which do independent promotional work for the marketer.
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