On-line marketing, additionally called Net advertising, uses the Net to deliver promotional marketing messages to customers. It consists of email advertising and marketing, online search engine advertising, social media sites marketing, many kinds of display screen advertising (consisting of internet banner advertising and marketing), and also mobile advertising and marketing. Like opposite advertising and marketing media, on-line advertising and marketing regularly includes both an author, that incorporates advertisements into its on-line content, and also an advertiser, who supplies the advertisements to be shown on the publisher's material. Opposite prospective participants consist of marketing agencies that assist produce and place the ad copy, an ad server that highly provides the ad and tracks data, as well as marketing associates who do independent marketing work for the advertiser.
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