On the internet advertising and marketing, additionally called Web marketing, makes use of the Internet to deliver promotional advertising messages to customers. It includes e-mail advertising, online search engine advertising and marketing, social networks advertising, numerous sorts of display advertising and marketing (including internet banner advertising), and mobile marketing. Like other advertising and marketing media, on-line advertising and marketing frequently entails both a publisher, which integrates advertisements right into its on the internet content, and an advertiser, that provides the advertising campaigns to be shown on the author's content. Opposite potential participants include advertising agencies which assist produce and put the ad copy, an ad server who technically supplies the ad as well as tracks data, as well as advertising affiliates who do independent marketing work for the advertiser.
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