On-line marketing, likewise called Web advertising and marketing, makes use of the Internet to deliver advertising advertising messages to customers. It includes e-mail marketing, search engine marketing, social networks marketing, many sorts of display screen marketing (including internet banner marketing), as well as mobile advertising and marketing. Like various other advertising media, on-line advertising frequently involves both an author, which integrates ads right into its on the internet web content, and also a marketer, that offers the advertising campaigns to be shown on the author's material. Various other prospective participants include advertising agencies which aid generate and also put the ad copy, an advertisement server that technologically delivers the advertisement and also tracks statistics, and advertising associates which do independent marketing work for the marketer.
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