On-line marketing, also called Web marketing, utilises the Internet to provide advertising advertising and marketing messages to consumers. It includes e-mail marketing, search engine advertising and marketing, social networks advertising, numerous types of display screen marketing (consisting of web banner advertising and marketing), as well as mobile advertising. Like other advertising and marketing media, on the internet marketing regularly involves both a publisher, who incorporates advertisements into its online material, and an advertiser, which recommends the ads to be displayed on the publisher's material. Various other possible participants consist of marketing companies who help produce and put the ad duplicate, an advertisement server which technologically delivers the advertisement and tracks stats, as well as advertising and marketing associates who do independent advertising work for the marketer.
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