Online marketing, likewise called Internet advertising and marketing, uses the Net to supply advertising advertising messages to consumers. It as wells email advertising, search engine marketing, social networks marketing, several types of screen marketing (consisting of web banner advertising and marketing), and also mobile advertising and marketing. Like various other marketing media, online advertising often includes both an author, which integrates advertisements right into its online web content, and an advertiser, that provides the advertising campaigns to be displayed on the publisher's content. Other potential participants include marketing agencies that help produce and place the advertisement copy, an ad server which technologically delivers the ad and tracks data, and advertising members that do independent advertising work for the marketer.
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