On-line advertising, also called Internet advertising and marketing, utilizes the Web to provide promotional marketing messages to customers. It includes e-mail advertising, online search engine marketing, social media marketing, numerous sorts of display advertising (including web banner marketing), as well as mobile advertising and marketing. Like various other advertising and marketing media, on the internet marketing often entails both an author, which integrates advertisements into its on-line content, and a marketer, which provides the advertisements to be presented on the publisher's content. Other prospective individuals include marketing agencies who help generate and place the advertisement duplicate, an advertisement server who technically delivers the advertisement as well as tracks statistics, and also advertising affiliates who do independent promotional work for the advertiser.
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