Online advertising and marketing, likewise called Net advertising and marketing, utilizes the Web to provide promotional advertising messages to consumers. It includes email advertising and marketing, online search engine advertising and marketing, social networks advertising and marketing, many sorts of display advertising and marketing (including web banner advertising and marketing), and mobile marketing. Like other advertising media, on the internet advertising frequently includes both an author, who integrates ads right into its on-line material, and also an advertiser, that gives the advertising campaigns to be displayed on the author's content. Other possibility participants include marketing companies that assist produce and put the advertisement duplicate, an advertisement web server who technologically delivers the advertisement and also tracks statistics, and also advertising associates that do independent advertising work for the marketer.
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