Online advertising and marketing, additionally called Internet advertising and marketing, uses the Internet to deliver advertising advertising messages to customers. It includes email advertising and marketing, search engine marketing, social media advertising and marketing, numerous kinds of screen advertising (including web banner advertising), as well as mobile advertising and marketing. Like other advertising and marketing media, on-line advertising and marketing regularly entails both a publisher, who incorporates promotions into its on-line content, and also an advertiser, that provides the advertisements to be presented on the publisher's content. Various other prospective individuals consist of advertising and marketing firms which aid create and also position the advertisement copy, an advertisement web server who technologically supplies the advertisement and also tracks data, and also advertising and marketing associates which do independent marketing employed by the marketer.
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