Online advertising and marketing, also called Web marketing, uses the Web to deliver advertising advertising and marketing messages to customers. It consists of e-mail advertising, online search engine advertising, social media sites advertising and marketing, several types of screen advertising (consisting of internet banner advertising and marketing), and also mobile advertising. Like other marketing media, on-line advertising often entails both a publisher, who integrates ads right into its on the internet content, and also a marketer, which provides the ads to be presented on the author's material. Other capacity participants include advertising and marketing agencies who aid generate and also place the advertisement copy, an ad server which technically provides the ad and tracks statistics, and also marketing associates who do independent marketing help the marketer.
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