Online advertising, additionally called Net marketing, utilizes the Net to provide promotional advertising and marketing messages to customers. It includes e-mail marketing, search engine advertising and marketing, social networks marketing, lots of sorts of display marketing (including web banner marketing), as well as mobile marketing. Like other marketing media, on-line advertising regularly entails both a publisher, which integrates promotions right into its on-line content, and an advertiser, who provides the promotions to be displayed on the author's content. Other prospective individuals include advertising companies which assist generate and position the advertisement duplicate, an ad web server which technologically provides the ad as well as tracks statistics, as well as advertising and marketing associates who do independent advertising employed by the marketer.
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