Online advertising and marketing, also called Net marketing, makes use of the Internet to provide promotional advertising messages to consumers. It includes email advertising, search engine marketing, social media sites advertising, numerous types of screen advertising and marketing (consisting of internet banner advertising), as well as mobile marketing. Like other advertising media, on-line advertising and marketing frequently entails both an author, which integrates advertising campaigns into its on-line material, and also a marketer, who supplies the ads to be displayed on the publisher's content. Various other prospective participants consist of advertising companies who help produce as well as put the ad duplicate, an ad web server that technically provides the advertisement and tracks stats, and also advertising affiliates that do independent marketing help the marketer.
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