Online marketing, additionally called Net advertising and marketing, uses the Internet to provide advertising advertising and marketing messages to consumers. It consists of e-mail marketing, search engine marketing, social networks advertising and marketing, many sorts of screen advertising (including web banner marketing), and mobile advertising. Like various other advertising media, on-line marketing often includes both a publisher, who integrates ads into its on-line content, and a marketer, which provides the advertising campaigns to be displayed on the publisher's material. Various other prospective participants consist of advertising and marketing firms who help create and place the advertisement copy, an ad server that technically provides the advertisement as well as tracks data, as well as advertising affiliates that do independent advertising work for the advertiser.
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