On the internet advertising and marketing, likewise called Internet advertising, uses the Web to supply promotional advertising messages to customers. It consists of email advertising, search engine advertising and marketing, social media sites marketing, several types of screen advertising and marketing (including internet banner advertising and marketing), as well as mobile advertising. Like other marketing media, on the internet marketing regularly involves both a publisher, which integrates advertisements into its online material, as well as a marketer, who gives the ads to be displayed on the author's content. Other possible participants include advertising and marketing firms which assist create as well as put the ad copy, an ad web server that technically supplies the advertisement and also tracks statistics, as well as advertising affiliates which do independent promotional help the advertiser.
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