Online advertising and marketing, additionally called Web advertising, uses the Net to supply advertising marketing messages to consumers. It includes email advertising, online search engine marketing, social media sites advertising, several sorts of display marketing (consisting of internet banner advertising and marketing), as well as mobile advertising. Like various other advertising and marketing media, on the internet advertising and marketing regularly involves both an author, who integrates advertising campaigns right into its online content, and a marketer, which supplies the advertisements to be shown on the author's content. Other possible individuals include marketing firms which help produce and position the ad duplicate, an advertisement web server which technically delivers the ad and tracks data, as well as advertising and marketing affiliates that do independent marketing help the marketer.
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