Online marketing, also called Internet advertising, uses the Web to deliver advertising advertising and marketing messages to customers. It includes e-mail marketing, online search engine advertising, social networks advertising and marketing, many sorts of screen marketing (including web banner advertising), and also mobile advertising and marketing. Like other advertising and marketing media, online advertising frequently includes both a publisher, who incorporates ads right into its on-line material, and a marketer, who provides the advertisements to be presented on the publisher's material. Other prospective individuals include advertising and marketing companies which help generate and also put the ad duplicate, an advertisement server that technically provides the ad as well as tracks statistics, and advertising and marketing affiliates which do independent promotional work for the marketer.
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