Online advertising, also called Internet advertising and marketing, utilizes the Net to provide advertising advertising and marketing messages to customers. It consists of e-mail marketing, online search engine advertising, social media sites advertising, numerous sorts of display advertising and marketing (including web banner marketing), and also mobile advertising and marketing. Like various other advertising media, on the internet marketing frequently includes both an author, that integrates advertising campaigns into its on-line material, and an advertiser, who supplies the promotions to be screened on the publisher's content. Various other prospective participants consist of marketing companies who aid generate and position the ad copy, an ad server who highly supplies the ad and also tracks statistics, and advertising associates which do independent marketing work for the advertiser.
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