Online marketing, likewise called Net advertising and marketing, uses the Web to deliver advertising advertising messages to consumers. It includes email advertising, search engine marketing, social media sites advertising and marketing, many kinds of display advertising (consisting of web banner advertising and marketing), as well as mobile marketing. Like other advertising and marketing media, online marketing frequently entails both an author, who incorporates advertising campaigns right into its online material, and an advertiser, which supplies the advertising campaigns to be displayed on the author's material. Various other possible participants include advertising firms that help create as well as place the advertisement copy, an advertisement web server who technically delivers the advertisement and tracks stats, as well as advertising and marketing associates that do independent advertising work for the advertiser.
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