On-line advertising and marketing, additionally called Net advertising and marketing, uses the Web to deliver promotional advertising notifications to consumers. It includes email advertising, search engine advertising and marketing, social media marketing, several types of display screen advertising (including internet banner advertising and marketing), and mobile marketing. Like various other advertising and marketing media, online marketing often involves both a publisher, who integrates advertising campaigns into its on the internet content, and a marketer, which offers the ads to be displayed on the publisher's content. Other potential individuals include advertising agencies which help generate and also position the ad duplicate, an ad web server who technically supplies the ad and also tracks stats, as well as advertising and marketing associates that do independent advertising work for the marketer.
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