Online advertising, also called Internet marketing, uses the Net to supply promotional marketing messages to customers. It includes e-mail advertising and marketing, online search engine advertising and marketing, social media sites marketing, several kinds of display marketing (including web banner marketing), and mobile advertising and marketing. Like various other marketing media, online advertising and marketing regularly includes both a publisher, who incorporates advertisements right into its on-line content, and a marketer, which gives the advertising campaigns to be presented on the author's material. Various other prospective participants consist of advertising and marketing companies who assist produce and put the ad copy, an advertisement web server which highly supplies the ad as well as tracks data, and also marketing affiliates who do independent promotional help the advertiser.
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